Dr. Gleb Tsipursky

Dr. Gleb Tsipursky – Neuroscientist, Behavioral Economist, Professor, Best-Selling Author, Consultant

Never Go with Your Gut: Advice for Businesses during COVID-19

Just a few highlights from the interview:

  • Business leaders need to understand how businesses need to pivot their business model in order to adapt to the new normal created by COVID-19 and he gives a rational path forward based on data and experience
  • Recognizing the flaws in our brain systems and learning about some of the 100+ cognitive biases can create awareness so leaders are better equipped to know what needs to change and why
  • Normalcy bias, the planning fallacy, and hyperbolic discounting are the three most crucial cognitive biases to be aware of during this COVID-19 time; he outlines 30 of the most common biases in his book “Never Go With Your Gut”
  • Businesses need to embrace virtual work and shift into training workers to be productive while working remotely by helping them with motivation and engagement, communicating effectively, problem identification/solution skills, accountability, security and building trust

Find Dr. Gleb Tsipursky on his website and on LinkedIn

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